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Prichard Distillery — 315% Market Growth in MD/DC/DEVOLUME/DISTRIBUTION 
Brand sales and distributor momentum in MD/DC/DE had slowed significantly, declining to approximately 385 annual cases.

PRG Solution

Developed a targeted retail activation and sampling strategy utilizing part-time brand ambassadors focused on:

  • retailer engagement

  • in-store sampling

  • merchandising

  • seasonal programming

  • distribution expansion

  • 315% Growth

  • 1,280 Cases Delivered in First Two Years

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Sands Importers Brand Growth Case Study  — Bacoo Rum, COA Tequila & Lismore Scotch

PRG developed and executed consumer-focused sales and activation programs designed to increase brand visibility, generate trial, strengthen retailer relationships, and drive measurable market growth across Maryland, DC, and Delaware markets.  

  • 190% Brand Growth Across MD, DC & DE Markets

Programs included:

  • Consumer sampling activations            

  • Retail merchandising initiatives

  • Distributor and retailer partnership support

  • Seasonal promotional programming

  • Halloween retail festivals and themed merchandising programs

  • Toys for Tots charitable retail activation campaigns

  • On-premise and off-premise consumer engagement programs

  • Market-level sales support and execution

Through targeted execution focused on retail visibility, consumer trial, community engagement, and distributor support, PRG helped drive approximately 190% brand growth over a five-year period for the Bacoo Rum, Coa Tequila, and Lismore Scotch portfolio.

The programs were designed not only to create immediate sales impact, but also to strengthen long-term retailer relationships, improve market presence, and build sustainable brand awareness across competitive adult beverage markets.

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Prichard’s Distillery — National Growth Programming

PRG served as a fractional marketing and program development partner for Prichard’s Distillery, supporting national growth initiatives through the creation of structured quarterly sales and consumer activation programs designed for wholesaler execution across multiple markets.

PRG developed and managed:

  • National quarterly promotional programming

  • Seasonal retail activation concepts

  • Consumer trial initiatives

  • Retail merchandising programs

  • Distributor and wholesaler support materials

  • On-premise and off-premise promotional strategies

  • Consumer engagement campaigns designed to increase brand awareness and retail velocity

Programs were developed centrally by PRG and communicated to wholesalers and market execution teams nationwide to create consistent brand visibility, stronger retail execution, and increased consumer engagement throughout the year.

Special focus was placed on:

  • seasonal flavor positioning

  • holiday programming

  • retail display opportunities

  • impulse purchase merchandising

  • retailer partnership development

  • consumer trial and repeat purchase behavior

Results

During the first year of PRG-led programming, Prichard’s national business grew approximately 25%, driven by stronger wholesaler alignment, improved retail visibility, expanded consumer activation efforts, and more consistent market execution across the country.

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Toys for Tots Holiday Retail Activation Program

Challenge

Increase visibility, consumer trial, and retail momentum for emerging spirits brands across competitive MD/DC/DE markets.

Then:

PRG Solution

Developed integrated retail activation and market growth programs focused on retailer engagement, consumer sampling, merchandising, and distributor support.

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PRG developed and executed a multi-year Toys for Tots holiday retail activation program designed to help emerging adult beverage brands secure premium holiday merchandising and display space during one of the most competitive retail seasons of the year.

The program combined:

  • Cause marketing

  • Holiday merchandising

  • Consumer engagement

  • Retailer partnership development

  • Distributor-supported promotional execution

By aligning retailers, distributors, and brands around a community-focused initiative, PRG helped participating brands increase visibility, strengthen retailer relationships, and drive seasonal impulse purchases.

Results

  • Participating brands experienced approximately 15% holiday sales growth

  • Multiple brands secured incremental holiday display space that otherwise would not have been available

  • Over $15,000 was raised for Toys for Tots during the three-year program

  • The campaign strengthened retailer engagement, consumer awareness, and community goodwill across participating markets

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Brewing Up Fitness Member Coffee Program

PRG developed Brewing Up Fitness (BUF), an innovative partnership program designed to help fitness centers create non-dues revenue through specialty coffee member engagement programs.

The program combined:

  • Experiential sampling

  • QR-code ordering systems

  • Member discount programs

  • Community engagement

  • Specialty Grade Coffee partnerships

Designed with no inventory, staffing, or operational burden for clubs, the program connected fitness centers to members’ existing at-home coffee purchasing habits while creating recurring revenue opportunities and increased member interaction.

Results

  • Successfully launched multi-location fitness club activations

  • Created scalable QR-based recurring revenue systems

  • Increased member engagement through experiential sampling and lifestyle-based programming

  • Developed a turnkey partnership platform designed for long-term growth and expansion

The Brewing Up Fitness program demonstrated PRG’s ability to create innovative consumer engagement systems that combine experiential marketing, recurring revenue strategy, and partnership-driven growth.

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Distributor Performance & Market Growth Programs

PRG developed distributor-aligned market growth programs designed to help brands improve wholesaler execution, strengthen retailer engagement, and increase overall market visibility across competitive beverage categories.

Rather than working around wholesalers, PRG focused on building programs that supported distributor realities and market priorities through:

  • Structured programming calendars

  • Market execution alignment

  • Retailer engagement initiatives

  • Consumer activation support

  • Seasonal promotional programming

  • Improved retail visibility strategies

PRG worked collaboratively with distributors, suppliers, and market teams to create scalable activation systems designed to improve execution consistency, strengthen retailer relationships, and drive incremental sales growth at the market level.

Results

  • Improved alignment between supplier objectives and wholesaler execution

  • Increased retailer participation and display engagement

  • Enhanced market visibility through coordinated programming

  • Developed repeatable promotional systems designed to support long-term market growth

These programs demonstrated PRG’s understanding of distributor operations and the importance of creating growth initiatives that work with wholesalers, retailers, and suppliers simultaneously.

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Sunny Delight National Retail Display Program

PRG designed and managed the development of a national multi-shelf retail display system for Sunny Delight focused on increasing retail visibility, improving in-store presence, and supporting large-scale retail execution.

PRG responsibilities included:

  • Retail display rack design

  • Overseas manufacturing coordination

  • Distribution and logistics management

  • Cost reduction initiatives

  • National rollout support

The display system was developed to create stronger merchandising impact while improving operational efficiency and lowering production costs.

Results

  • Successfully supported a national retail display rollout

  • Increased in-store visibility and merchandising presence

  • Delivered production and logistics cost savings

  • Improved merchandising consistency across retail accounts

This project demonstrated PRG’s ability to manage large-scale merchandising programs combining display development, overseas production coordination, logistics execution, and national retail rollout support for a nationally recognized consumer brand.

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