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OUR JOURNEY
2011, after 5 years of helping wine and spirits brands launch into multiple markets, Scott Folkins, Phoenix Rising Group Founder/President saw a need for wine and spirits brands to receive a total sales, promotion and marketing solution.
One company that handles all the key critical functions for a brand to grow.
Scott took his 20+ years in consumer products as a Senior Sales Manager for a Fortune 100 Company.
Launched the Phoenix Rising Group with his 4 CORE BRAND BUILDING STRATEGY
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Since 2011 Team Phoenix has been building brands.
EXPERIENCE:
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+20 years of Consumer Products Sales and Marketing.
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+15 years Wine & Spirits Brand Sales System Development and Execution
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WHAT TEAM PHOENIX DOES FOR OUR SUPPLIER PARTNERS
4 CORE BRAND BUILDING
Phoenix Rising created The 4 Core process to address a need in today’s adult beverage brands categories.
We believe that for a sales company to be successful for our supplier partners, we must touch the brand on 4 CORE LEVELS
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Sales execution in store
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Promotion development and execution in the store
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Brand Sampling Activation in the store
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Consumer connection - digital advertising
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4 Core supports all levels needed by a brand to maximize sales and growth
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4 Core gives brands a street sales team, promotions team, marketing team, and digital/social media team
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©2025 by Phoenix Rising Group, Inc.
Baltimore, MD 21210
Office: 410-946-2012
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