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Looking for Senior Sales Leadership without committing to full-time hiring? Phoenix Rising Group supports both emerging and established consumer products, wine, and spirits brands by distribution, engaging retailers, managing wholesalers, and consumer awareness through a fractional market leadership approach. Under the guidance of Scott Folkins, Phoenix Rising offers over 15 years of experience in the adult beverage market and more than 40 years in consumer products sales and marketing leadership.
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Phoenix Rising Group helps brands improve:

  • Go-To-Market execution

  • Retail performance

  • Distributor alignment

  • Consumer engagement

  • Market expansion

Built from decades of real-world experience across:

  • Procter & Gamble

  • Beverage & DSD systems

  • Retail execution

  • Distributor performance

  • Consumer activation

  • Emerging brand growth

​Scott Folkins combines:

  • 20 years with Procter & Gamble

  • decades of field execution leadership

  • retail activation experience

  • distributor and market growth expertise

  • consumer engagement systems

  • founder-led brand building

His work has focused on helping brands improve execution, strengthen market presence, and accelerate growth through practical systems built for real-world performance.

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Not Another Marketing Agency

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Phoenix Rising Group focuses on the operational side of growth:

  • execution

  • market performance

  • distributor alignment

  • retail visibility

  • consumer activation

  • growth systems

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PRG works with brands that need experienced leadership and practical execution strategies built from real-world market experience.

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Loooking To Improve Market Performance?

Whether your brand is dealing with:

  • flat sales

  • distribution gaps

  • poor retail execution

  • weak consumer engagement

  • market expansion challenges

  • wholesaler alignment issues

Phoenix Rising Group can help identify the gaps and build practical growth solutions.

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©2026 by Phoenix Rising Group, Inc.
Baltimore, MD 21210

Fractional Sales & Market Growth Leadership

for Consumer Products - Wine & Spirits Brands

Office: 410-946-2012

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