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We Help Consumer Brands Drive Distribution, Retail Execution, and Market Growth

Looking for Senior Sales Leadership without committing to full-time hiring? Phoenix Rising Group supports both emerging and established consumer products, wine, and spirits brands by distribution, engaging retailers, managing wholesalers, and consumer awareness through a fractional market leadership approach. Under the guidance of Scott Folkins, Phoenix Rising offers over 15 years of experience in the adult beverage market and more than 40 years in consumer products sales and marketing leadership.
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Not Another Marketing Agency

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Phoenix Rising Group focuses on the operational side of growth:

  • execution

  • market performance

  • distributor alignment

  • retail visibility

  • consumer activation

  • growth systems

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PRG works with brands that need experienced leadership and practical execution strategies built from real-world market experience.

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Built from decades of real-world experience across:

  • Procter & Gamble

  • Beverage & DSD systems

  • Retail execution

  • Distributor performance

  • Consumer activation

  • Emerging brand growth

Who PRG Helps

  • Emerging beverage brands

  • Founder-led consumer brands

  • Wine, spirits, and beer companies

  • Snack and packaged food brands

  • Brands needing retail execution

  • Companies needing fractional sales leadership

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Proven Market Growth Experience ​

Prichard’s Distillery

315% growth across Maryland, DC, and Delaware.

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Sands Imports
190% growth through targeted retail and consumer activation for portivilo of Bacoo Aged Rum, COA Tequila, and Lismore Single Malt Scotch

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Sunny Delight
National multi-shelf grocery display concept and rollout support.

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Pernod Ricard
Seasonal retail merchandising and charitable promotional programs.

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Ready to Build a Sales Program That Drives Growth?

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Schedule a PRG Growth Discussion

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Loooking To Improve Market Performance?

Whether your brand is dealing with:

  • flat sales

  • distribution gaps

  • poor retail execution

  • weak consumer engagement

  • market expansion challenges

  • wholesaler alignment issues

Phoenix Rising Group can help identify the gaps and build practical growth solutions.

SCOTT FOLKINS
EXPERIENCE
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©2026 by Phoenix Rising Group, Inc.
Baltimore, MD 21210

Fractional Sales & Market Growth Leadership

for Consumer Products - Wine & Spirits Brands

Office: 410-946-2012

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