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BOOK a A FRACTIONAL SALES CONSULTATION
Phoenix Rising Group gives wine and spirits brands senior-level market leadership in MD, DE, and DC without the cost of a full-time hire.
Need Senior Sales Leadership in MD, DE, or DC — Without Hiring Full-Time?
Phoenix Rising Group helps emerging and established wine & spirits brands build distribution, activate retailers, manage wholesalers, and drive consumer awareness through a fractional market leadership model.
Led by Scott Folkins, Phoenix Rising brings 15+ years of adult beverage market experience and 40+ years of consumer products sales and marketing leadership.
Fractional Market Sales Director
For brands that need experienced local leadership but are not ready to hire a full-time regional manager.
What PRG Does
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Distributor and wholesaler support
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Retail account development
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Market launch and relaunch planning
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In-store promotion strategy
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Sampling and brand activation support
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POS/display planning
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Local digital awareness campaigns
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Monthly sales priorities and execution tracking
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After a temporary health-related pause, Phoenix Rising Group is relaunching in a focused fractional leadership model.”
We Build Markets for Wine & Spirits Brands
4 CORE BRAND BUILDING
Phoenix Rising created The 4 Core process to address a need in today’s adult beverage brands categories.
We believe that for a sales company to be successful for our supplier partners, we must touch the brand on 4 CORE LEVELS
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Sales execution in store
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Promotion development and execution in the store
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Brand Sampling Activation in the store
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Consumer connection - digital advertising
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4 Core supports all levels needed by a brand to maximize sales and growth
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4 Core gives brands a street sales team, promotions team, marketing team, and digital/social media team
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©2025 by Phoenix Rising Group, Inc.
Baltimore, MD 21210
Office: 410-946-2012
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