2011, after 5 years of helping wine and spirits brands launch into multiple markets, Scott Folkins, Phoenix Rising Group Founder/President saw a need for wine and spirits brands to receive a total sales, promotion and marketing solution.
One company that handles all the key critical functions for a brand to grow.
Scott took his 20+ years in consumer products as a Senior Sales Manager for a Fortune 100 Company.
Launched the Phoenix Rising Group with his 4 CORE BRAND BUILDING STRATEGY
Since 2011 Team Phoenix has been building brands.
+20 years of Consumer Products Sales and Marketing.
+12 years Wine & Spirits Brand Sales System Development and Execution
WHAT TEAM PHOENIX DOES FOR OUR SUPPLIER PARTNERS
4 CORE BRAND BUILDING
Phoenix Rising created The 4 Core process to address a need in today’s adult beverage brands categories.
We believe that for a sales company to be successful for our supplier partners, we must touch the brand on 4 CORE LEVELS
Sales execution in store
Promotion development and execution in the store
Brand Sampling Activation in the store
Consumer connection - digital advertising
4 Core supports all levels needed by a brand to maximize sales and growth
4 Core gives brands a street sales team, promotions team, marketing team, and digital/social media team